VERA MARTINEZ, JORGE LUIS GRACIANO

Jorge Vera holds a Ph.D. in Management Sciences, with an honorific mention, from the National University of Mexico (UNAM) and an MBA from the Technological Institute of Mexico (ITAM). He also holds a degree in experimental psychology from the National University of Mexico (UNAM). Before his career in academe, he had made his mark as a market research consultant. Currently, Jorge Vera is a research professor in the Tecnológico de Monterrey Business School, Mexico City Campus. He has taught, at graduate and undergraduate levels, subjects such as market research, strategic marketing, brand management, multivariate methods for marketing decisions, empirical research methodology, and instrument design for construct assessment. At the EGADE Business School, he is currently the leader-coordinator of the Research Group (GIEE) on Consumer Behavior and Conscious Marketing, and a member of the faculty of the Ph.D. Program in Management Sciences. He has been an active member of the National System of Researchers (SNI) of the National Science and Technology Council of Mexico (CONACyT) since 2006. He has published several research articles in scientific reviews on topics such as consumer behavior, service/product performance, consumer involvement, perceived value, brand perceptions and marketing strategies.