| Nombre | HECTOR HUGO PEREZ VILLARREAL |
|---|---|
| Área | CIENCIAS SOCIALES |
| Campo | CIENCIAS SOCIALES |
| Disciplina | ORGANIZACIÓN Y DIRECCIÓN DE EMPRESAS |
| Especialidad | MERCADOTECNIA |
| CVU | 328621 |
| Institución | |
|---|---|
| Dependencia | SECRETARIA DE CIENCIA, HUMANIDADES, TECNOLOGIA E INNOVACION DEL ESTADO DE PUEBLA |
| Entidad | PUEBLA |
| Nivel | 1 |
| Vigencia | Inicio: 01/01/2025 |
| Fin: 31/12/2029 |
Últimas publicaciones Scopus
- 2026
- Experiential Attractiveness, Self-Concept Connection, and Attitude Toward the Museum as Drivers of Visitor Experience and Location Loyalty in University Museums Tourism and Hospitality · Vol. 7 Article
- An Analysis on Health and Environmental Awareness and the Impact of COVID-19 on Consumers’ Lives and Their Intention to Purchase Organic Foods Administrative Evolution of the Digital Generation Book Chapter
- 2025
- The Evolution of the Experience Economy in 25 Years: Conceptual Shifts, Emerging Themes, and Future Directions (1998–2023) International Journal of Consumer Studies · Vol. 49 Review
- 2024
- Adaptation of marketing mix strategies in Mexican cultural institutions: an insight into prehispanic and novohispanic codices Journal of Historical Research in Marketing · Vol. 16 Review
- 2022
- Positioning of Brand Attributes in University Museums in Puebla, Mexico according to their Cultural Appeal Pasos Revista De Turismo Y Patrimonio Cultural · Vol. 20 Article
