MORTON RODRIGUEZ, FLOR ESTHELA
CIENCIAS SOCIALES · Nivel 1
Desde 2017 es Associate Professor en Universidad de Monterrey
| Nombre | FLOR ESTHELA MORTON RODRIGUEZ |
|---|---|
| Área | CIENCIAS SOCIALES |
| Campo | CIENCIAS SOCIALES |
| Disciplina | NEGOCIOS Y CONTABILIDAD |
| Especialidad | MERCADOTECNIA Y PUBLICIDAD |
| CVU | 396254 |
| Institución | |
|---|---|
| Dependencia | VICERRECTORIA DE EDUCACION SUPERIOR |
| Entidad | NUEVO LEON |
| Nivel | 1 |
| Vigencia | Inicio: 01/01/2025 |
| Fin: 31/12/2029 |
Publicaciones ORCID
- 2024
- Traveling and Inclusion: A Stakeholder Approach to Tourism Experiences for Families with Children with Disabilities Humanistic Management Journal
- Taking Customer-Centricity to New Heights: Exploring the Intersection of AI, Hyper-Personalization, and Customer-Centricity in Organizations
- 2022
- Exploring Consumer’s Expectations and Perceptions of Brands During the Coronavirus Contingency Ciencias Administrativas. Teoría y Praxis
- 2020
- Influencer marketing: An exploratory study on the motivations of young adults to follow social media influencers
- The family grilling consumption experience in Mexico Journal of Consumer Marketing
- The impact of human vs. non-human causes on brand evaluations and purchase intentions Revista Lasallista de Investigacion
- 2019
- Children on social media: An exploratory study of their habits, online content consumption and brand experiences