| Nombre | SIDNEY ABRIL ORNELAS SANCHEZ |
|---|---|
| Área | CIENCIAS SOCIALES |
| Campo | CIENCIAS SOCIALES |
| Disciplina | NEGOCIOS Y CONTABILIDAD |
| Especialidad | COMPORTAMIENTO DEL CONSUMIDOR |
| CVU | 276547 |
| Institución | |
|---|---|
| Dependencia | CAMPUS MONTERREY |
| Entidad | NUEVO LEON |
| Nivel | C |
| Vigencia | Inicio: 01/01/2021 |
| Fin: 31/12/2026 |
Publicaciones ORCID
- 2020
- The more I know, the more I engage: consumer education's role in consumer engagement in the coffee shop context British Food Journal
- 2019
- Comparison-based perceived attribute performance as a better antecedent of satisfaction, value and loyalty Asia Pacific Journal of Marketing and Logistics
- Ground Roasted Coffee Consumers’ Ability to Determine Actual Quality: The Use of Attributes and the Role of Education Level in Mexico Journal of Food Products Marketing