MURILLO OTHON, ENRIQUE MARTIN
CIENCIAS SOCIALES · Nivel 1
Desde 2018 es Tenured Profesor en Universidad Panamericana - Campus México
Enrique Murillo is tenured Professor of Marketing at Universidad Panamericana in Mexico City. He has a Management PhD from the University of Bradford (UK), and a postdoc in Organizational Behavior from Tulane University. He is a member of Mexico’s National...
Enrique Murillo is tenured Professor of Marketing at Universidad Panamericana in Mexico City. He has a Management PhD from the University of Bradford (UK), and a postdoc in Organizational Behavior from Tulane University. He is a member of Mexico’s National System of Researchers (SNI). His research focuses on Internal Branding, examining the drivers of employees’ supportive attitudes toward the brand, a prerequisite for brand-aligned service encounters. He has conducted studies in various Latin American organizations, including restaurants, airlines, universities, fashion retailers, drugstore chains, and ride-sharing platforms. His work has appeared in the Journal of Product & Brand Management, Journal of Service Management, International Journal of Contemporary Hospitality Management, Review of Business Management, International Journal of Hospitality Management and Journal of Business Research.
| Nombre | ENRIQUE MARTIN MURILLO OTHON |
|---|---|
| Área | CIENCIAS SOCIALES |
| Campo | CIENCIAS SOCIALES |
| Disciplina | ORGANIZACIÓN Y DIRECCIÓN DE EMPRESAS |
| Especialidad | MERCADOTECNIA |
| CVU | 298857 |
| Institución | |
|---|---|
| Dependencia | CAMPUS DISTRITO FEDERAL |
| Entidad | CIUDAD DE MEXICO |
| Nivel | 1 |
| Vigencia | Inicio: 01/01/2026 |
| Fin: 31/12/2030 |
Últimas publicaciones Scopus
- 2025
- Industrial brand equity: a systematic literature review and directions for future research Cogent Business and Management · Vol. 12 Review
- 2024
- Internal Branding Processes in a Fashion Organization: Turning Employees into Brand Ambassadors Mercados Y Negocios · Vol. 2024 Article
- Delivering the Brand Promise Through Gig Workers: Internal Brand Management in Ride-Hailing Platforms Services Marketing Quarterly · Vol. 45 Article
- Finding Brand Values That Matter to Employees Services Marketing Quarterly · Vol. 45 Article
- 2023
- Introducing a research agenda for brand management in a New Era of consumerism A Research Agenda for Brand Management in A New Era of Consumerism Book Chapter
