MURILLO OTHON, ENRIQUE MARTIN

Enrique Murillo is tenured Professor of Marketing at Universidad Panamericana in Mexico City. He has a Management PhD from the University of Bradford (UK), and a postdoc in Organizational Behavior from Tulane University. He is a member of Mexico’s National System of Researchers (SNI). His research focuses on Internal Branding, examining the drivers of employees’ supportive attitudes toward the brand, a prerequisite for brand-aligned service encounters. He has conducted studies in various Latin American organizations, including restaurants, airlines, universities, fashion retailers, drugstore chains, and ride-sharing platforms. His work has appeared in the Journal of Product & Brand Management, Journal of Service Management, International Journal of Contemporary Hospitality Management, Review of Business Management, International Journal of Hospitality Management and Journal of Business Research.