| Nombre | ALBERTO LOPEZ HERNANDEZ |
|---|---|
| Área | CIENCIAS SOCIALES |
| Campo | ADMINISTRACIÓN Y NEGOCIOS |
| Disciplina | NEGOCIOS Y CONTABILIDAD |
| Especialidad | CONSUMIDOR |
| CVU | 659666 |
| Institución | |
|---|---|
| Dependencia | CAMPUS MONTERREY |
| Entidad | NUEVO LEON |
| Nivel | 1 |
| Vigencia | Inicio: 01/01/2023 |
| Fin: 31/12/2027 |
Últimas publicaciones Scopus
- 2026
- Validating segmented algorithmic pathways for ethical online retail personalisation International Journal of Retail and Distribution Management · Vol. 54 Article
- 2024
- When Brand Narratives Are Written in Metaphoric Terms, Can They Weaken Self-Brand Connections? Journal of the Association for Consumer Research · Vol. 9 Article
- 2023
- Consumer bias against evaluations received by artificial intelligence: the mediation effect of lack of transparency anxiety Journal of Research in Interactive Marketing · Vol. 17 Article
- 2022
- Do sensory reviews make more sense? The mediation of objective perception in online review helpfulness Journal of Research in Interactive Marketing · Vol. 16 Article
- 2021
- Can we get back together? Measuring brand relationship breakup Journal of Consumer Behaviour · Vol. 20 Article