CARRETE LUCERO, LORENA DE LA PAZ

Professor of Marketing at Tecnologico of Monterrey, attached to EGADE Business School. She holds a PhD. degree in Business to Business Marketing from the University of Lyon 3, France. She is memeber of the research group “Consumer Science and Marketing Strategy". Her research interests include consumer behavior, green marketing, social marketing for health care, corporate social responsibility, health brands, and social media. She is member of the Mexico National Research System, Association for Consumer Research and has published in international journals such as Journal of Business Research, International Journal of Consumer Studies, Journal of Business and Industrial Marketing, Journal of Consumer Marketing, Journal of Marketing Theory and Practice, Qualitative Market Research an International Journal, Management Research Review, Journal of Environmental Research and Public Health and Journal of Promotion Management. She has co-authored three books and has been a professor in higher education for over 25 years.