BARRALES MARTINEZ, ALFREDO

Degree in Communication Sciences from Universidad Autonoma de San Luis Potosi, Mexico, with a Specialty in Audiovisual Communication from Universidad del Valle de Mexico. Studied the Master of Business Administration at Walden University, Minneapolis, Minnesota, USA and holds a PhD in Educational Communication from University of Baja California, with academic distinction CUMMA SUM LAUDE. He completed the Diploma in Scientific Research at the Colegio de la Frontera Norte and the Diploma in Competences for Multidisciplinary Research at the CENID Center as well as Post Doctorate in Innovation, culture, and technology at the Center for Research Studies for Teacher Development (CENID) with REINECYT of CONACYT. He is currently pursuing a PhD in Administrative Sciences at the School of Accounting and Administration of UASLP. He has the distinction of National Researcher, level I, granted by CONACYT.

He has been Coordinator of the Academic Program of the bachelor’s Degrees in Communication Sciences and the bachelor’s degree in Public Relations and the Double Degree Program, virtual and in English, at the Universidad del Valle de México campus San Luis Potosi, in addition to the Communication Center Coordination. Has also worked at the managerial and managerial level in publishing and service companies and in different media. He oversaw the Head of the Laboratory of Audiovisual Techniques in the School of Habitat of Universidad Autonoma de San Luis Potosi.

He has participated in various national and international presentations, as well as in the publication of books, book chapters, scientific articles in indexed journals and memoirs. He has been teaching at undergraduate and postgraduate level in different subjects, for 17 years and as a freelancer he develops instruction and training courses for local, national, and international companies, as well as research and intervention projects in organizational and strategic communication. He is currently a Full-Time Research Professor, level VI and coordinates the master’s degree in Communicative Innovation for Organizations (PNPC Program of CONACYT), at the School of Communication Sciences, at Universidad Autonoma de San Luis Potosi.